I have a super obsessive personality. It probably comes from feeling so out of control as a child that now, as an adult, I feel the need to control everything in my life. I begin planning every single thing, to the point that I start overplanning and underdoing. I’m sure “underdoing” isn’t a word, but I’m goin’ with it! 😛
When we moved to Illinois from Georgia, I had no idea I was going to end up being a stay at home mom, not to mention, a blogger. I had no idea what was in store for me. We just KNEW that Illinois was where we needed to be. So a year after we bought our house in Georgia, we packed up and moved to Illinois. We ended up having to rent our home for two years, and we finally sold it after much hard work and prayer! We felt the burden of that house for two years, but in that time frame, Aaron was able to get an amazing new career at a company he loves working for. He got a massive raise, and we learned so much through that experience (mainly that we weren’t cut out to be landlords!). Plans change all the time.
Now that Sadie is starting preschool in the Fall, I’ll have some free time on my hands. I am absolutely ready to make the leap back into real estate! I kinda jumped the gun by sharing this a few months ago but wasn’t quite ready to make the commitment. I made the announcement that I was transferring my license through reciprocity, and the next day I was building a website. I wasn’t ready for that, but my overplanning, obsessive self thought that I needed to dive right in.
Last week, I took a major step forward and purchased the cram course for the State of Illinois real estate exam, which included study materials for the entire prelicense course. I’ve taken two practice exams and am going to pace myself throughout the Summer so that I can transition to real estate when the kids go back to school.
What I Learned in My Time as a Stay at Home Mom
I have learned so much in the past two years that I wish I had known when I first obtained my real estate license. Branding is of the utmost importance. REALTORS(r) must have an absolutely outgoing personality. They must be fearless and bold. They must think outside the box if they want to be successful. When I first became licensed, I was told by my broker at the time “Find a niche. Pick a niche. Who do you want to work with?”. If I had known what I know now I would have told him that there’s no way I’m going to just choose ONE particular group of people to work with or just one particular “niche”. First time homebuyers are great. Retirees are fun. Divorcees aren’t a blast to work with. But they all have one thing in common. They all want to buy or sell a home (or both). They all NEED me. I have a service to offer the world. What makes me any different from every other real estate agent or broker out there? I am ME! I am authentic. I want my clients to have the BEST possible experience….an experience that was so great they want to shout it from the rooftops!
I learned that overplanning is a productivity killer. You can sit on social media all day, browsing through Facebook, Linkedin, Instagram, or Pinterest for ideas on how to market yourself. You can look through websites, watch Youtube videos, and you can plot out your next move. Or you can put your focus into income generating activities throughout the day. What is going to make you money or get you in front of people? Billboards, flyers, and business cards are great. But they’re passive marketing. I found myself starting to revert back to my old ways of thinking this week. As I was leaving the gym, I asked about their marketing offers through the big screen tv by the treadmills. As soon as I left, I realized that isn’t going to generate conversations. I’d be better off wearing a t-shirt or tank top with a cute slogan about how “Your agent squats” or “Coffee, Cardio, & Closings” with my website address on the back. I believe that would generate more conversations than slapping my photo on a big screen tv (especially when everyone watches their phones or reads a book while working out).
Stop overplanning. If you want to do something, just DO it! Don’t overthink it, overanalyze, or over-plan strategies while someone else is out there making money with clients that YOU could be serving!